LibraryGuides: Public &amp; Global Health: Health Communication & Promotion

Books: Health Communication & Promotion

Arts and Health Promotion: Tools and Bridges for Practice, Research, and Social Transformation by Corbin, J. Hope This open access book offers an overview of the beautiful, powerful, and dynamic array of opportunities to promote health through the arts from theoretical, methodological, pedagogical, and critical perspectives. This is the first-known text to connect the disparate inter-disciplinary literatures into a coherent volume for health promotion practitioners, researchers, and teachers. It provides a one-stop depository for using the arts as tools for health promotion in many settings and as bridges across communities, cultures, and sectors. The diverse applications of the arts in health promotion transcend the multiple contexts within which health is created, i.e., individual, community, and societal levels, and has a number of potential health, aesthetic, and social outcomes. Topics covered within the chapters include: Exploring the Potential of the Arts to Promote Health and Social Justice Drawing as a Salutogenic Therapy Aid for Grieving Adolescents in Botswana Community Theater for Health Promotion in Japan From Arts to Action: Project SHINE as a Case Study of Engaging Youth in Efforts to Develop Sustainable Water, Sanitation, and Hygiene Strategies in Rural Tanzania and India Movimiento Ventana: An Alternative Proposal to Mental Health in Nicaragua Using Art to Bridge Research and Policy: An Initiative of the United States National Academy of Medicine Arts and Health Promotion is an innovative and engaging resource for a broad audience including practitioners, researchers, university instructors, and artists. It is an important text for undergraduate- and graduate-level courses, particularly in program planning, research methods (especially qualitative methodology), community health, and applied art classes. The book also is useful for professional development among current health promotion practitioners, community nurses, community psychologists, public health professionals, and social workers.
ISBN: 9783030564179
Publication Date: 2021
Brief Sexuality-Related Communication: Recommendations for a Public Health Approach by World Health Organization In 2010 WHO convened an expert consultation on sexual health to make recommendations on strategic directions for RHR work in this area. One of the priorities recommended was the development of sexuality counselling guidelines for health care providers as a tool to be used to facilitate the integration of this counseling into health services, mainly by primary health care workers (physicians, nurses and others)and in sexual and reproductive health services.
ISBN: 9241549009
Publication Date: 2015-12-17
Communication and Health: Media, Marketing and Risk by Charlene Elliott (Editor); Joshua Greenberg (Editor) This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important--and sometimes surprising--ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
ISBN: 9811642893
Publication Date: 2021-12-19
Essential Writing, Communication and Narrative Skills for Medical Scientists Before and after the COVID Era by Gian Carlo Di Renzo (Editor) When the COVID- 19 pandemic occurred, all the main communication systems of medical research have undergone an epochal change. Many online journals and magazines have tried to publish inherent works of this specific problem as soon as possible, soliciting and preferring them to others, thus changing the system of free acceptance of scientific works once. Moreover, the way to communicate these works  has no longer occurred through standard Scientific Congresses but with other systems, websites/streaming and webinars or virtual conferences. Now there is something systematic missing, which foresees that this may last in the future, in the post COVID-19 era (AC): the communication system of the medical sciences will be different from now on. There will be far fewer classical-style conferences like the ones so popular before COVID-19 outbreak (BC)  but there will be more webinars, in streaming  and virtual conferences. This new book fits well in this period, creating a bridge between those who do research, how it is communicated, what are the classic communication methods and what is all the necessary background to communicate with new tools. The book idea is based on the legacy left by Michael Faraday, the famous American chemist, who sensed  how communicating what happens in science can make the difference between the success and failure of the research itself: "A lecturer should appear easy and collected, undaunted and unconcerned"        "Lecturers which really teach will never be popular; lecturers which are popular will never really teach " Michael Faraday, "Advice to lecturers", 1848 The volume approach is multidisciplinary and written by  top experts in the field of communication and education. It will be a useful tool for scientists in this moment of epochal change in medical communication.        
ISBN: 9783030849535
Publication Date: 2021-12-02
Graphic Public Health: A Comics Anthology and Road Map by Meredith Li-Vollmer As we confront the challenges of emerging diseases, environmental health threats, and gaps in health equity, medical professionals need versatile communication tools that help people make informed decisions and engage them in constructive conversations about the health of their communities. This book illuminates the power of comics to meet that need. Graphic Public Health demonstrates the range and potential of comics to address topics such as immunization promotion, outbreak prevention, gun violence, opioid addiction prevention, and climate change. It features the work of acclaimed cartoonists Ellen Forney, David Lasky, and Roberta Gregory, pieces by up-and-coming artists, and comics that Meredith Li-Vollmer produced as a communications specialist for Seattle's public health department. More than a collection of cartoons, this book connects comics with fundamentals of health communication and discusses why the form can be uniquely effective for these purposes. Each chapter focuses on the use of graphic public health in the context of four specific goals: health literacy, risk communication, health promotion, and advocacy. Li-Vollmer also includes guidance for practitioners getting started in creating comics for any form of public information, and especially for public health. Practical and purposeful, Graphic Public Health is a clarion call for the current era and an invaluable resource for public health professionals and advocates, scholars of comics and graphic studies, and fans of the graphic medicine genre.
ISBN: 9780271093253
Publication Date: 2022-06-07
Innovations in Social Marketing and Public Health Communication by Walter Wymer (Editor) This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  
ISBN: 9783319198682
Publication Date: 2015-10-14
Language As a Social Determinant of Health by Federico M. Federici (Editor) This edited volume demonstrates the fundamental role translation and interpreting play in multilingual crises. During the COVID-19 pandemic, limited language proficiency of the main language(s) in which information is disseminated exposed people to additional risks, and the contributors analyse risk communication plans and strategies used throughout the world to communicate measures through translation and interpreting. They show that a political willingness to understand the role of language in public health could lead local and national measures to success, sampling approaches from across four continents. The book will be of interest to students and scholars of healthcare translation and interpreting, sociolinguistics and crisis communication, as well as practitioners of risk and crisis communication and professional translators and interpreters.
ISBN: 9783030878160
Publication Date: 2022-02-23
Managing Infodemics in the 21st Century Addressing New Public Health Challenges in the Information Ecosystem by Tina D. Purnat This open access book on infodemic management reviews the current discussions about this evolving area of public health from a variety of perspectives. Infodemic management is an evidence-based practice underpinned by the science of infodemiology that offers guidance to better manage pandemic and epidemic risks and more quickly tackle new and resurgent health threats. Infodemic management has added much visibility and recognition for the importance of social-behavioural sciences, health communication, participatory and human-centered approaches, and digital health as complementary scientific and practical approaches that also must be strengthened in public health practice through a whole-of-society and whole information ecosystem approach. This volume makes a case that health of the information ecosystem in the digital age has emerged as the fourth ecosystem that public health is challenged by, along with the triad of environment-human-animal health. The book brings together scientists and practitioners across disciplines to offer insights on infodemic management. The tools, methods, analytics, and interventions that they discuss in the context of acute health events also can be applied to other public health areas.
ISBN: 3031277899
Publication Date: 2023
The role of emotions in preventative health communication by Jessica Gall Myrick The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.
ISBN: 0739191489
Publication Date: 2015
Social Media and Public Health: Opportunities and Challenges by Wasim Ahmed, Josep Vidal-Alaball Social media has the potential to provide rapid insights into unfolding public health emergencies such as infectious disease outbreaks. They can also be drawn upon for rapid, survey-based insights into various health topics. Social media has also been utilised by medical professionals for the purposes of sharing scholarly works, international collaboration, and engaging in policy debates. One benefit of using social media platforms to gain insight into health is that they have the ability to capture unfiltered public opinion in large volumes, avoiding the potential biases introduced by surveys or interviews. Social media platforms can also be utilised to pilot surveys, for instance, though the use of Twitter polls. Social media data have also been drawn upon in medical emergencies and crisis situations as a public health surveillance tool. A number of software and online tools also exist, developed specifically to aide public health research utilising social media data. In recent years, ethical issues regarding the retrieval and analysis of data have also arisen.
ISBN: 9783036523491
Publication Date: 2021

Books: Health Literacy

International Handbook of Health Literacy: Research, Practice, and Policy Across the Lifespan by Orkan Okan (Editor); Ullrich Bauer (Editor) Available Open Access under CC-BY-NC licence. Health literacy addresses a range of social dimensions of health, including knowledge, navigation and communication, as well as individual and organizational skills for accessing, understanding, evaluating and using information. Particularly over the past decade, health literacy has globally become a major public health concern as an asset for promoting health, wellbeing and sustainable development. This comprehensive handbook provides an invaluable overview of current international thinking about health literacy, highlighting cutting edge research, policy and practice in the field. With a diverse team of contributors, the book addresses health literacy across the life-span and offers insights from different populations and settings. Providing a wide range of major findings, the book outlines current discourse in the field and examines necessary future dialogues and new perspectives.
ISBN: 9781447344537
Publication Date: 2019-07-31