Welcome to the MKT 453 course guide. The suggested resources in this guide are to help you complete your class assignments, as well as to provide additional information for course topics where you may be struggling or need further study. To access all library resources, go to the Creighton Libraries website.
Please feel free to contact me by phone, email, or chat with any questions or if you need additional information. During Fall 2024, I have office hours in the Heider College of Business, Room 4007E, on Wednesdays, 8:30a-12:30p.