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This guide provides CliftonStrengths (StrengthFinder) information and includes documents, videos, and other material.

Introduction to the Individualization Strength

People who are especially talented in the Individualization theme are intrigued with the unique qualities of each person. They have a gift for figuring out how people who are different can work together productively.

- Gallup, Inc. 2000, 2018

Find out more about the Individualization strength at the following links:

Description of Individualization Strength by Gallup (includes video)

Leadership Vision provides additional information about the Individualization Strength

Strengths School Individualization Theme

Let's Talk Personality Individualization Theme

The following elaborates on the Yucks, Yays, Blind Spots, Feeding Strengths, Honored, and Insulted for the Individualization strength.

“Ignite Strengthsfinder Talents - Your Top 5 Strengths.” Lead Through Strengths, 4 Nov. 2022,

Yucks: Potential Soul-Sucking Tasks and Situations at Work

Being asked to apply a one-size-fits-all approach; treating every audience (or person) the same, or receiving a "template" presentation

Yays: Find Work You Love

Seeing the unique human potential in each person; providing or receiving personally-relevant career development opportunities

Blind Spots: How Your Talents Could be Perceived as Your Weakness Zone if Your Strengths are Overused or Misapplied

Sacrifices group for individuals; rule disregarder; inefficient catering to styles

Feeding Strengths: How You're Perceived at Work When Feeding Your Strengths

Talent spotter; customizes to make relevant; potential finder and nurturer

Honored: Situations and Cultures that Feel Aligned with You at Your Natural Best

Seeing a glimmer of potential and nurturing it to find out what it can become; individual expectations that are relevant to each person

Insulted: How You Might Get Insulted at a Values Level

Heavily investing in weakness fixing, especially on performance reviews and development plans where the "work on being someone else" view is institutionalized; being glued to job descriptions or standard operating procedures