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Executive Healthcare MBA

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Suggested References

Healthcare Business Market Research Handbook, 2017-2018
E-book, previous editions also available.
Health Services Marketing: A Practitioner's Guide
E-book published by Springer

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Suggested Subject Headings

These subject headings in the Library Catalog are just a few suggestions on how you might start your search. You can always ask your librarian for suggestions.

"strategic management" OR "strategic planning"
Social Sciences--Research
Health Care Economics and Organizations
Health Services Accessibility

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