MKT 319

Article at entrepreneur.com on conducting market research when you don't have large financial resources - actually, you can use some of these ideas even if you DO have the money to spend. Caveat: some of the information is a bit dated. For instance, Dun & Bradstreet bought out Hoovers almost 2 years ago.

http://www.strategicbusinessinsights.com/vals/

The DMA is the oldest and largest trade association for the direct, database and interactive marketing fields.
http://www.thedma.org

Home Page with tables of contents for its journals and descriptive information about its published topical bibliographies.
http://www.mra-net.org